![]() If you’re just getting started with live video, don’t worry about not sounding professional or technical snafus. Once they accept, your live video will show both of you on a split screen. When you’re live on Instagram, tap the smiling faces icon to invite your guest to join you. On the camera screen, scroll through the options at the bottom and tap on Live. When you’re ready to start your live video, open the Instagram app and tap the camera icon in the top-left corner. Before you go live, give your guest a heads-up because they need to be watching so you can invite them to join your broadcast. Instagram makes it easy to collaborate with a guest on live video. Look for a guest whose audience and values align with yours and who can offer value to your viewers. You could interview a thought leader, influencer, or even someone from another business in your industry. To get in front of a wider audience with Instagram Live video, consider inviting someone to join you to add their perspective. Do you have an upcoming launch? A new collaboration? A fundraising event? Instagram Live is the perfect platform to talk about it. Instagram Live video gives you an opportunity to show your followers a more candid and personal perspective on your business and talk about things that are happening in real time. #1: Bring a Guest on Your Instagram Live Video to Reach Their Audience In this article, you’ll find four ways to reach a wider audience on Instagram. Want more people to learn about you on Instagram? Looking for ideas to expand your Instagram reach? ![]()
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